‘We’re not stopping’: Salesforce UK&I CEO calls for greater training and skills as it continues on its “mission” to boost workers across the country

Salesforce UK&I CEO Reaffirms Commitment to Skills Training

Salesforce UK&I CEO says greater AI skills and training can benefit users across the country.

“We are committed to, and very active to the skilling of people,” Bahroloumi said, “we're not stopping, we remain true to our mission, and we remain active and true to our customers, irrespective of government”.

Commitment to Skilling

With the UK recently seeing a change in Prime Minister, Zahra Bahroloumi was asked in a media roundtable attended by TechRadar Pro what her outlook for the future looked like. “Irrespective of government, we are committed to, and very active to the skilling of people,” Bahroloumi said, “we're not stopping, we remain true to our mission, and we remain active and true to our customers, irrespective of government”.

Closing the AI Literacy Gap

Bahrololoumi has long been a key voice in promoting skills training in the UK, using her company’s influence and scale across the country to push a number of key initiatives. In June 2026, she outlined the Salesforce’s “incredibly bold” vision for the UK, which includes:

• $6 billion investment committed to the country through 2030
• Backing the UK government’s aim to train 10 million UK workers by 2030

Alongside Bahrololoumi, Paul O’Sullivan, SVP Solution Engineering and Salesforce UKI CTO, also looked to outline how Salesforce’s future Trailblazer program is “closing the AI literacy gap”.

Hiring Surge and Apprenticeship Expansion

O’Sullivan noted how Salesforce is going through “a surge of hiring”, including doubling the size of its forward-deployed engineer team in the UK.

“We are not just looking to attract the best possible talent to come and join Salesforce, we’re also heavily investing in our apprenticeship scheme, doubling down on our graduate opportunities, and aiming to double the size of the team in the next six months,” he noted. “This is our opportunity to reinvest in the next generation.”

Repatriation of Jobs to the UK

Looking forward, Bahrololoumi was keen to promote the role of the UK in the AI-enabled and augmented future, noting that while the country was, “an empowered market”, there was still potential for more growth.

“We need more talent,” she added, “I feel so confident, and we’ve got the evidence and the proof points that this technology and our platform can work and automate jobs, and augment jobs, and expand human capacity in an organisation effectively.

“But I would like to see more jobs being repatriated from offshore and low-cost locations and jobs being created back in the UK - so I would like to see a stronger drive around automation and repatriation.”

Bahrololoumi gave the example of when there 300 jobs in a low-cost location, outside of the UK:

“Why can I not create a hundred jobs in the UK and still do 300 plus worth of capacity?”

“That’s something we’re really focused on, because we’ve got the capability to do that now… but I think we've got the opportunity now to create jobs in the UK,” she concluded, “we're on a mission.”

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About the Author

Mike Moore is Deputy Editor at TechRadar Pro. He has worked as a B2B and B2C tech journalist for over a decade, including at one of the UK's leading national newspapers and fellow Future title ITProPortal. When he's not keeping track of all the latest enterprise and workplace trends, he can most likely be found watching, following or taking part in some kind of sport.

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