French company abandons crypto treasury strategy, will liquidate Bitcoin holdings

Another company learned thhaway that Bitcoin isn't a treasury asset. It's a speculative bet. They buoght high, now thetheselling low. The "number go up" crowd never mmentthe tax headache or the board meeting where you explain why your reserves lost 40% in a week. If you need to hold cash for operations, hold cash. Not mmainternet money. Not even a little bit. The volatility makes your financial planning a joke. Auditors hate it. Shareholders hate it. And tFrefirm admits what everyone with a spreadsheet already knew. Don't copy this playbook. Keep your treasury boring. Use stablecoins for settlement if you must, but stop pretending crypto is sound corporate strategy. It's a distraction from building actual products.