Best Buy's rival Prime Day sale has unbelievable TV deals that you won't find on Amazon - shop 4K, QLED, and OLED TVs from $99.99

Best Buy's rival Prime Day sale has launched - and its TV deals are incredible

You can skip Prime Day - Best Buy has launched its rival sale, and its TV deals are incredible, with record-low prices on best-rated 4K, QLED, and OLED TVs.

Score record-low prices on this year's best-rated TVs. While Prime Day officially kicks off tomorrow, Tuesday, June 23, Best Buy has launched a rival sale today, and the TV deals are very good. The discounts are so good that I can't imagine you'll find better prices at Amazon's Prime Day sale.

• Shop Best Buy's full TechFest sale

Best Buy is offering its lowest prices yet on this year's best-rated TVs, from brands like Samsung, LG, TCL, and Insignia. The retailer is offering first-time discounts on brand-new 2026 displays, as well as massive price cuts on best-selling older models, resulting in a wide range of 4K, QLED, and OLED TVs on sale.

You'll find the top 11 TV deals listed below, all of which include record-low prices. A few standout offers include Samsung's best-selling 65-inch 4K Crystal TV on sale for an unbelievable $299.99 (originally $469.99), the excellent LG 77-inch B5 OLED TV on sale for $1,399.99 (originally $2,999.99), and Insignia's 55-inch 4K Fire TV for only $179.99.

Keep in mind these are limited-time offers, and Best Buy's Tech Fest Sale ends on Sunday at Midnight. I can't imagine you'll find better discounts on these exact models at Amazon's Prime Day sale, and unlike Prime Day, Best Buy's TV deals don't require a membership.

Best Buy's top TV deals that beat Prime Day

Best Buy's cheapest TV deal is Insignia's 40-inch FE Series Fire TV for just $79.99. The Fire TV features Full HD resolution, DTS Virtual:X Sound for impressive audio, smart capabilities with the Fire OS, and a voice remote with hands-free Alexa - all for under $100.

If you're looking for a mid-size budget display, Best Buy's Tech Fest sale has Roku's best-selling 50-inch QLED smart TV for just $229.99. For that money, you get a QLED display in brilliant 4K resolution, an enhanced voice remote, and the excellent Roku smart TV interface.

You can get the best-selling Insignia 55-inch F50 Series 4K TV for an incredible price of $179.99. The Insignia F50 Series TV features 4K HD resolution, DTS Studio Sound, smart capabilities with Fire OS, and a voice remote with hands-free Alexa, so you can use your voice to control your TV.

This entry-level Mini-LED TV from TCL is an excellent buy at this low price. Newer and more powerful versions are available, but in terms of value for money, this display is incredibly hard to beat. It offers a detailed, bright picture, vivid colors, and an intuitive Google TV interface to access top streaming apps. It's a whole lot of TV for a relatively low price.

If you've been eyeing Samsung's gorgeous The Frame QLED TV, Best Buy has the 65-inch model on sale for its lowest price yet. The 2025 Samsung Frame TV features Pantone art-validated colors that deliver lifelike images. The display now comes with Streams, a complimentary set of artwork streamed from the Samsung Art Store.

Best Buy's rival Prime Day sale has a rare discount on Samsung's all-new 65-inch R85H Micro RGB 4K Smart TV. Perfect for watching the World Cup on, Samsung's R85H Series delivers brilliant colors that come to life thanks to its Micro RGB technology and AI engine.

The LG C5 OLED is TechRadar's best-rated TV, and Best Buy has the 65-inch model on sale for $1,299.99, thanks to a whopping $1,400 discount. The five-star OLED display delivers an outstanding picture thanks to LG's Alpha 9 AI processor Gen8, impressive gaming features, and a comprehensive smart platform featuring all-new AI capabilities. Read our LG C5 OLED review.

Samsung's S90F OLED TV earned five stars in our review, and Best Buy has the 65-inch model on sale for $1,199.99, thanks to a hefty $1,300 discount. The S90F OLED TV delivers an outstanding picture, thanks to quantum dot OLED technology and Samsung's NQ4 AI Gen3 processor. You're also getting extensive gaming features and Samsung's impressive Tizen operating system. Read our Samsung S90F OLED review.

Samsung's U7900F Crystal TV is a best-seller here at TechRadar, and you can find the 65-inch model for an unbelievable $299.99. This entry-level TV from Samsung packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support for under $300, which is an absolute steal.

This is a 75-inch QLED TV from a trusted brand for an amazingly low price. This TV uses QLED tech for rich colors, paired with support for both Dolby Vision and HDR10+. Amazon's Fire TV software ensures it's fully equipped for all streaming needs.

The LG B5 is this year's best budget OLED TV, and Best Buy's Tech Fest sale has a massive 53% discount on the 77-inch model. Released last year, the LG B5 is TechRadar's best budget OLED TV and was awarded four and a half stars in our review. The LG display delivers an exceptional picture with brilliant colors and sharp contrast. You also get excellent gaming features, thanks to the four HDMI 2.1 ports and new AI tools, including AI Search, AI Concierge, and an improved AI Chatbot. Read our full LG B5 OLED TV review.

Shop more Best Buy Tech Fest deals

• Apple: MacBooks & iPads from $299
• Appliances: up to 40% off major appliances
• Cameras: up to $1,000 off Canon & GoPro
• Gaming: PS5 & Switch games from $14.99
• Headphones: up to $160 off Bose & Sony
• Kitchen: up to 50% off Ninja & Nespresso
• Laptops: from $119
• Phones: up to $250 off Samsung, Apple & Google
• Smartwatches: up to $250 off Samsung & Google
• Soundbars: up to $1,000 off Sonos & Samsung
• TVs: from $69.99
• Vacuums: save up to $330 on Dyson & Shark

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Mackenzie Frazier is the lead deals editor in the US for TechRadar at Future plc. She has been sharing deal advice for Future for the past eight years and loves finding products that consumers want at the best possible prices. She's had 11 years of experience working in e-commerce and loves being a mom to her two little boys.

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